10 years in and still excited about insights 

Johan Snällfot joined Lynxeye back in 2008 as a Consultant. He has since then advanced to Partner, Head of Client Team and Insights Skills Lead.

Johan Snällfot, Skills Leader Insights and Head of Client Team

What’s the most interesting development in your area of expertise?

There is no lack of exciting developments within the insights, market research and analytics area. Starting with methodology, we can today apply predictive analytics to understand future scenarios. It is also possible to combine big data sources with more qualitative data in entirely new ways, to understand the ‘why’ behind the ‘what’. Also, the possibilities to conduct in-depth research using online interviewing tools are endless.

On the consumer side of the equation, there are major shifts in consumer demand happening as we speak. To name a few: the adoption to digital, fusion of global-local, and of course the major impacts in the wake of COVID-19.

How is Lynxeye different from other management consultancies?  

Personally, I think the questions we help solve are within the fun spectra of management consulting. Purposeful growth and innovation are definitely passions for all of us who work here!  

What would you say to someone interested in joining Lynxeye?

Are you looking for a good mix of consulting frameworks, big ideas and striking visuals? Do you have whole lot of passion for making a difference for people and society? Come meet with us!