Brands fascinate me, which is why I've wanted to work with as many layers of them as possible; from strategy to design to advertising.
Strategy Consultant
Beate Wik
I have experience in the communications industry, having worked as an art director at the advertising and design agency Familjen. My experience spans across various aspects of brand management, from strategy formulation to concept development and campaign execution.
I hold a Bachelor's degree in Retail Management from the Stockholm School of Economics and have studied Art Direction at Berghs School of Communication. The common theme throughout my education has been my desire to solve problems, regardless of their nature.
What inspires you?
Forgo has launched a zero-waste, mix-it-yourself hand soap where you, as the buyer, add water yourself at home. Born out of a design agency, the entire product is infused with design, making sustainable action feel luxurious and desirable.
—Brands fascinate me, which is why I've wanted to work with as many layers of them as possible; from strategy to design to advertising.
Name a great purpose example
Based in Stockholm, Rave Review upcycles and transforms old clothes into attractive high fashion, with the vision of becoming the first high-end fashion line with a circular business model. They have a completely unique look with strong brand recognition. Despite not having the same control over the materials available to them as conventional clothing brands, relying on dead stock and secondhand purchases. Yet, their ability to consistently produce collection after collection suggests a strong visual coherence across all aspects of the brand.
