Lynxeye’s insight team is nominated for Quality developer of the year at the MarC awards 2018. Last year Lynxeye was awarded “Project of the year”, and we feel honored to once again be acknowledged as one of the thought leaders within market research. We are keeping our fingers crossed until the announcement of the winner the 20th November.
This year’s nomination is for our innovative brand optimizer methodology, which is a dynamic way to test and develop concepts quantitively. The brand optimizer reveals both which combination of elements produce the strongest concept, as well as which specific ideas have the best potential.This methodology is perfect for testing entirely new brands or market innovations – you don’t need a finalized concept to test, just your best ideas.
If you want to know more about our Brand Optimizer, please contact us.