Putting the consumer at the center of innovation

One of the biggest questions that brands face today is how to stay relevant in a constantly changing world. As the rules for running a successful business has forever changed, so has the practice for gathering insight and understanding of customers.

How does your brand play a role in your consumers’ lives? In this guide we highlight a way of co-creating the future of your brand together with your consumers.

The guide covers topics like:

– What is an online community, and how can you use it?
– What are the benefits with using online communities?
– 3 ways to involve consumers in your innovation process

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