The recent decades of globalization and digitalization have generated new types of challenges for brands. A new world of niche disruptors, platform brands, and ever-changing consumer demand has forever altered the prerequisites of doing business.
Still, many companies today mainly look for insights using historical data. When this data fails to predict emerging consumer behaviors, critical decisions comes down to best guesses. The problem for companies today is neither access to data nor ideas for the next innovation. The problem is excessive irrelevant data and lack of evidence or explanations to innovate and support the right solutions for tomorrow.
Prognosing and understanding sudden or exponential change has proven to be challenges that are very though for companies to solve. Given that people’s needs, expectations and behaviors will affect success for brands more than ever, it is crucial to understand future demand in order to stay relevant in the marketplace.
To arm brands for this challenge, Lynxeye offers a unique and more precise approach to understanding the future. We have seen that foresight is better derived from people’s presentfrustrations instead of their historical behaviors. By identifying the frustrations of today, Lynxeye helps predict the solutions needed for tomorrow’s consumer market. This dynamic approach to business development, market communication, and innovation has tangible benefits regardless of your current size of business.
Lynxeye Foresight System enables companies to look ahead with confidence. It finds and sizes opportunity areas and makes insights concrete enough to act upon. Lynxeye Foresight System starts with people’s future needs and delivers answers to the following questions:
Where could we make a difference in people’s life?
–Identification of frustrations in your market
–Stimuli from other industries and major consumer trends
Which opportunities are most critical for us to act on?
–Clear prioritization based your users and prospects
–Sizing and evaluation of frustrations among consumers
How can we excite and attract customers through this insight?
–Conceptualization and examples on how to act
–Relevant goals for new and current users
Curious to know more about Foresight System and how Lynxeye helps brands prepare for an uncertain future? Get in touch with Andreas Asplund, Insight Director, Lynxeye Core insight