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Congratulations Christoffer and MAX Burgers!

Brand purpose

Last week, we were happy to hear that our friend Christoffer Bergfors has won the Sustainable leadership 2017 award. As the vice president of MAX Burgers he has helped make the hamburger restaurant chain more planet and people friendly. In 2016, new vegetarian and vegan burgers were launched and quickly became a success with consumers. He continuously challenges the fast food industry to make it more sustainable, and walks the talk by establishing MAX as a progressive role-model globally. It is this kind of insight-driven and visionary leadership that makes us proud to help brands like MAX create progress with purpose. Well done, Christoffer!

Curious to learn more about our view on brand purpose? Get the guide here.