LynxEye has started a cooperation with SCA in a global consumer understanding project that will help lay the foundation for new strategies and initiatives for SCA’s brands Libresse and Tena.
”The key to profitable growth lies in understanding the consumer, in this case women, better than anyone else, and then to manage to meet or even exceed these women’s needs in all touch points of our brands”, says Mattias Östlund, Global Brand Director Libresse. ”LynxEye’s ability to understand how to make sure that this will not become ’yet another research’, but instead that the consumer insights will quickly lead to real results, made LynxEye the right choice of cooperation partner for us.”
SCA is one of the world’s largest players within personal hygiene products and the global market leader of incontinence products.