On the 14th of September from 8-10, LynxEye’s Björn Nyberg is invited to hold a lecture at the Royal Institute of Technology (KTH) in Stockholm for the Industrial Marketing class.
The lecture will be about Total Brand Management with the emphasis on what a brand really is and how companies’ best can derive and follow their market strategy.
Björn, who himself has a background from Industrial Economy at KTH, is looking forward to an exciting meeting with KTH´s current students.
The lecture is open to the public, at room K1, Teknikringen 56.