“Jacob spoke about how the economic downturn can be used as a springboard for brand work. Exciting and insightful, with a focus on real cases, he gave the MIS-auditorium a lesson in branding in a fully booked monthly lunch” says Lars-Göran Nyström at Marknadsledaren and goes on saying “His ABCD-presentation, well structured as an executive board presentation, warnes about four mistakes”.

Read the full article here

See a short version of the presentation here