Within one of the major categories, brand strategy, a newcomer has entered into the fourth place. That is LynxEye, who so far has been working primarily with foreign commissions. The agency has the last two years been appointed a “DI Gasell-company”, writes Dagens Industri.
"It’s of course always satisfying when our work gets noticed, especially when the high mark comes directly from our clients. We’ve had a fantastic year with many exciting projects. Building brands based on a key target insight and working towards making the whole company more consumer oriented is a growing need for companies acting on today’s competitive markets. Understanding what drives value for a company is even more critical in a recession, which many of our clients have realized" says Christian Ihre, partner and founder of LynxEye.