What is the secret of creating great brands? Christian Ihre and Pia Haag share LynxEye’s views on this topic in the article “What makes great brands?”, published in the 2011 edition of “Business Superbrands”.
The article gives you LynxEye’s perspective on successful brand management, core target insights and their importance to great branding. Does the same logic apply to both B2B and B2C contexts? Are core target insights really relevant for a B2B market? And how does the human factor and its emotional aspects affect decision-making within B2B? Read a summary of the article here.
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Note: Photos by Art Director Anna Oddbjörn (
www.annaoddbjorn.com
)