Gina Roupaka, LynxEye associate in Greece, presented in the annual meeting of the marketing world in Geece, why we need to act as brand musketeers in an exceptionally difficult, continuously more demanding still very challenging environment of the contemporary open marketing.
She analysed how important is to target the right customer and how we choose the right target group based on hard facts. She also described LynxEye core target insight philosophy through the example of the recent exceptionally successful repositioning of SERKOVA in the greek market. She finished her presentation giving 3 key tips to all marketeers in order to lock their strategy success.
In the forum many international & local professionals were invited among whom Charlene Li was the keynote speaker, recognized as a social media & new technologies guru, giving a significant input on how we open leadership nowadays challenging ourselves through open marketing.