Future scoping explores relevant potential future scenarios. The tool helps brands anticipate and leverage developments and disruptions in their markets.
This methodology is based on both qualitative and quantitative research. We explore the future market from different perspectives, always focusing on consumers and technological advancements. Based on data analysis, the future scoping tool identifies unmet consumer needs that can provide a basis for market disruption. It then quantifies the potential effect of these future disruptions. Using this data, we can assess the impact of likely future scenarios on different market positions and brands. We can indicate which market positions will be the winners in the future, and which ones will be the losers.