January 27, Christian Ihre, partner with LynxEye, was interviewed on national TV about IKEA and its founder Ingvar Kamprad.
Kamprad was recently confronted by media regarding a foundation in Lichtenstein that controls a key part of the company. Previously, Kamprad claimed no longer having control over the business, which now seems to have been a lie. Christian argues, however, that the founder's connection to IKEA has little or no impact on the brand in this case.
Watch the clip here.