The constant flow of digital news is seemingly endless and there is one consumer group in particular that loves this. One fundamental driver of the so called “Newsjunkies” is to get fuel and energy to their own opinions and thoughts. In fact, this is almost what defines them. However, in this era when time is a scarce resource, these consumers want to get this full picture in only one place instead of “jumping” between different apps and sites.
The founders of Omni recognized this consumer frustration. Together, we identified the target group’s drivers in a broader context as well as their ideal way of experiencing news, and built a strategy based on these profound insights. Omni now provides an exciting experience where news and perspectives from different hand-picked sources are put beside and against each other. For each story there is a short summarized overview, when you have less time or interest to deep dive. If you want to, you can personalize the presented news mix (e.g. more economics, less sport), according to your preferences. And all of this is of course packaged in a sleek and intuitively designed interface.
Since the launch in 2013, Omni went from being a start-up to become one of the top news services in Sweden with more than 1 million unique weekly users the first year. Nominated and winner of several international awards (e.g. winner of Best Mobile Service at Digital Media Awards Europe 2014). Omni is a success story showing how you can revolutionize the digital news landscape by truly understanding your end consumer.