Cases

Some of our work

Client list

Consumer goods

  • Altia
    lynxeye-altia

    Altia

    Brand purpose development and implementation including social listening and brand tracker

  • Arla
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    Arla

    Concept innovation and brand strategy

  • Atria
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    Atria

    Segmentation, brand and category opportunity mapping, brand strategy (for several of the brands)

  • Carlsberg
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    Carlsberg

    Business, brand and portfolio strategy including sales channel implications

  • Lantmännen
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    Lantmännen

    Full brand journey with corporate and product brand strategy

  • Malibu
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    Malibu

    Global drink strategy development

  • Martell
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    Martell

    Global segmentation and brand portfolio strategy

  • The Absolut Company
    lynxeye-absolut

    The Absolut Company

    Segmentation and brand strategy

  • Unilever
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    Unilever

    Brand portfolio and internal engagement program in beauty and home care

Transportation

  • Bentley
    lynxeye-bentley

    Bentley

    Insight based recommendations for model program

  • Geely
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    Geely

    China egmentation and brand strategy

  • Green Cargo
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    Green Cargo

    Full journey with segmentation, brand strategy and implementation

  • Jernhusen
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    Jernhusen

    Full journey with segmentation, brand strategy and implementation

  • Lynk & Co
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    Lynk & Co

    Segmentation and brand strategy

  • SAS
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    SAS

    Segmentation and brand strategy

  • Volkswagen
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    Volkswagen

    Global brand portfolio and regional brand transformation journeys

  • Volvo
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    Volvo

    Segmentation and brand strategy

Professional & industry

  • AxIndustries
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    AxIndustries

    Consumer driven opportunity identification and strategic direction

  • ColArt
    lynxeye-colart

    ColArt

    Global segmentation and brand portfolio

  • Daresay
    lynxeye-daresay

    Daresay

    Full brand journey with segmentation, brand strategy and implementation including visual brand identity

  • EQT
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    EQT

    Consumer driven business strategies

  • SCA
    lynxeye-sca

    SCA

    Global segmentation, portfolio and brand strategy

  • Sweco
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    Sweco

    Nordic market positioning and roll-out strategy

Media & entertainment

  • Aftonbladet
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    Aftonbladet

    Full brand journey with segmentation and brand strategy for new digital business concepts

  • Disney
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    Disney

    Disney resorts brand strategy

  • Omni
    lynxeye-omni

    Omni

    Brand strategy and user experience

  • Spotify
    lynxeye-spotify

    Spotify

    US target group identification and influencer strategy

  • svt
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    svt

    Brand strategy for SVT and news sub brands including portfolio strategy and personas

Consumer electronics

  • LG
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    LG

    Insight driven Nordic adaptation of global brand strategy

  • Media Markt
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    Media Markt

    Insight driven brand strategy

  • Microsoft (Nokia)
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    Microsoft (Nokia)

    Global brand work and plan for Latin America turn-around

  • Samsung
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    Samsung

    Consumer and brand insight with business implications

Retail

  • Byggmax
    lynxeye-byggmax

    Byggmax

    Brand strategy and future positioning

  • Clas Ohlson
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    Clas Ohlson

    Full brand journey with segmentation, brand strategy and implementation

  • Gant
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    Gant

    Brand experience design, visual identity, packaging and retail environments

  • ICA
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    ICA

    Consumer driven retail strategy

Health

  • gsk
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    gsk

    Segmentation and long term strategy and business planning

  • Omega Pharma
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    Omega Pharma

    Consumer driven corporate strategy, purpose and brand repositioning

  • Q-Med
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    Q-Med

    Portfolio and brand strategy for company and product brands

  • SATS
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    SATS

    Brand identity

Bank & insurance

  • Eurocard
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    Eurocard

    Full brand journey with segmentation, brand strategy and implementation, including brand valuation

  • If
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    If

    Segmentation and concept development

  • Nordnet
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    Nordnet

    Digital consumer segmentation and re-positioning

  • SEB
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    SEB

    Opportunity identification

Telecom

  • Telenor
    lynxeye-telenor

    Telenor

    Brand strategy and implementation, including portfolio structure and concept innovation

  • Telia Company
    lynxeye-telia

    Telia Company

    Full journey with segmentation, brand strategy and implementation