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Aftonbladet cooperates with LynxEye to set a new course for the future!

10/6/2009

Aftonbladet has together with LynxEye identified different reader segments and based on that developed a consumer driven brand strategy. “Aftonbladet have always been a newspaper close to its readers and have always seen the world from the average Joe’s perspective, therefore it feels natural to create a brand strategy based on the readers”, says Jan Helin chief editor at Aftonbladet.

”There are big changes currently happening within the media landscape, readers have new demands and we have to adjust to that. Through the work we just have completed, we gained a deep understanding for what our readers are interested in and what we need to do to develop our leading position. Working with LynxEye felt natural, since it is close to their philosophy and work procedure to work future oriented and close to the consumer”, continues Jan Helin.

“The work that has been done will imply a few important changes for Aftonbladet; what it will be the future will show”, says Johan Ekelin, client responsible and one of the founders of LynxEye. “Aftonbladet are close to its readers and it is really inspiring to work with an organization that has such a natural curiosity for understanding their consumers”.

Aftonbladet are now about to implement the strategy and the first news will be launched this fall. As Sweden’s largest newspaper, Aftonbladet thinks it’s apparent that they lead the industries future development.

Two new partners at LynxEye

We are proud to announce the promotion of Fredrik Arvius and Marie Wedin as the two newest partners at LynxEye. Both have contributed significantly in making LynxEye an authority in the Nordic Brand Management arena. Fredrik and Marie personify our values of being “Perceptive and passionate about clients, talents and results” to the fullest.

LynxEye voted ”Brand Agency of the Year 2011” in Regi's and Dagens Industri's extensive client survey

On February 20th, LynxEye was voted “Brand Agency of the Year 2011” when Regi and Dagens Industri presented the results from Regi’s survey based on over 2 900 client evaluations of 197 agencies in different disciplines within the communication area in Sweden.

Happy Holidays 2011

LynxEye wishes all of our clients a Merry Christmas and Happy New Year!

Christian Ihre held a lecture about Retention

On October 18th Christian Ihre, founding partner at LynxEye, held a lecture at the seminar Retention - The art of keeping customers.

Björn Nyberg is holding a lecture about Brand Extensions

On November 2nd Björn Nyberg, Senior Consultant at LynxEye, will hold a lecture at the Royal Institute of Technology (KTH) in Stockholm for the Industrial Marketing class.

Do brands need their own musketeers nowadays and how do we succeed on making them matter to the customer??

Gina Roupaka, LynxEye associate in Greece, presented in the annual meeting of the marketing world in Geece, why we need to act as brand musketeers in an exceptionally difficult, continuously more demanding still very challenging environment of the contemporary open marketing.

LynxEye published in Superbrands' new book

What is the secret of creating great brands? Christian Ihre and Pia Haag share LynxEye’s views on this topic in the article “What makes great brands?”, published in the 2011 edition of “Business Superbrands”.

Career fair at SSE with LynxEye

Today, May 4th, LynxEye participates in M2: media & marketing, arranged by Stockholm School of Economics.

LynxEye voted ”Brand Agency of the Year 2010” in Regi's and Dagens Industri's extensive client survey

February 22, LynxEye was voted “Brand Agency of the Year 2009” when Regi and Dagens Industri presented the results from Regi’s survey based on 2 500 client evaluations of 175 agencies in different disciplines within the communication area.

Christian Ihre on-air about IKEA and Kamprad

January 27, Christian Ihre, partner with LynxEye, was interviewed on national TV about IKEA and its founder Ingvar Kamprad.

Happy Holidays 2010

LynxEye wishes all of our clients a Merry Christmas and Happy New Year!

A step toward coherent brand valuations

ISO, the International Organization for Standardization, has decided upon a standard for monetary brand valuation. The standard will mainly assist in acquisitions and legal disputes where intangible brand assets can play a major role.

LynxEye supports My Big Day’s Christmas fund

As a Christmas gift from all employees, LynxEye has decided to fund My Big Day’s Christmas program.

SCA selects LynxEye in the search for the consumer insights of tomorrow

LynxEye has started a cooperation with SCA in a global consumer understanding project that will help lay the foundation for new strategies and initiatives for SCA’s brands Libresse and Tena.

LynxEye's Björn Nyberg is holding a lecture at The Royal Institute of Technology

On the 14th of September from 8-10, LynxEye’s Björn Nyberg is invited to hold a lecture at the Royal Institute of Technology (KTH) in Stockholm for the Industrial Marketing class.

Workshop meeting about the effective usage of consumer research for a profitable brand strategy development

COSMOTE Marketing Team works with Gina Roupaka on Consumer Driven Brands’ Growth

LynxEye event on world’s strongest brands

March 25, Christian Ihre, partner and founder of LynxEye, gave a lecture on "What we can learn from the world's strongest brands" for Good Founding Investors.

Target YOUR Customer: New exclusive tool specially designed for the Greek market

Based on our experience on Greek People Segmentation and on Consumer Trends watching.

LynxEye voted ”Brand Agency of the Year 2009” in Regi’s and Dagens Industri’s extensive client survey!

Exciting assignment from Systembolaget

Lynxeye helps Systembolaget, the Swedish alcohol retail monopoly, to ensure better consumer understanding. Work has been going on during the winter and will finish in spring 2010.

Christian Ihre explains his view on the SAAB-Spyker deal in Swedish Radio and Dagens Media

Gina Roupaka maps out the accountable usage of market segmentations at the 7th Marketing Directors Forum.

Gina Roupaka joined the 7th Marketing Directors Forum about Marketing Accountability. Introducing the importance of accurate consumer targeting, she presented 5 common pitfalls that prevent marketers from using segmentations in a holistic way during the process of brand management.

Helena Malmersjö talks about Brand Strategy and Opportunities during recession

Helena Malmersjö won the vote among the members of Wednesday Relations and was the keynote speaker at the CRM Bazaar fair. She lectured about brand strategy and opportunities during economic recession. Helena also participated in a panel discussion at Experiandagen, in which the subject was the importance of segmenting and consumer insights within mail order shopping.

LynxEye helps Volvo with their future global brand position

Volvo has given LynxEye the assignment to set Volvos future global brand position.

LynxEye helps the largest insurance company in the Nordic countries

During spring 2009, LynxEye and If has initiated a collaboration through a project involving If’s Nordic markets. If is the dominant Nordic Private and Company insurer with a Nordic markets share of about 20% and 3,6 milllion customers.

Thrilling collaboration continues

LynxEye is happy to continue its collaboration with ATG – the Swedish Horse Racing Totalisator Board – during 2009. For the last couple of years, we have had the privilege to work with different strategic branding challenges, which has had implications on ATG’s communication, product development and distribution.

How to treat your Brand during a recession

LynxEye consultant Jacob Sandström will on April 21 hold a course at the MIS seminar (Marknadsföreningen i Stockholm) on the subject "How to treat your Brand during a recession".

LynxEye awarded ”Strategist of the year 2008” in Regi’s and Dagens Industri’s extensive client survey!

LynxEye was elected “Strategist of the Year 2008” when Regi and Dagens Industri on February 17:th presented the results from Regi’s survey based on almost 2 000 clients’ evaluation of 120 agencies in different disciplines within the communication area. The “Strategist of the Year” award is given to the one company – amongst all agencies and consultancies - that achieve the highest rating average of three areas: Branding knowledge, Analytical capability and Strategic competence.

Colorful start to 2009

LynxEye has started a new and exciting collaboration with ColArt, an international company with its headquarters in London. ColArt is world leading in the art material market with a broad portfolio of exciting brands with a long history. ColArt is distributed in over 120 countries.

LynxEyes featured in SvD/E24

LynxEye´s Jacob Sandström was featured in an article by Linda Skugge in Svenska Dagbladet and E24.se about how companies can use the recession as a springboard for growth; “The crisis is here – take a chance”.

LynxEye represented in article

Jacob Sandström from LynxEye spoke at Marknadsföreningen's monthly branding seminar in Stockholm at the end of September which has now been featured in “Marknadsledaren”.

LynxEye qualifies as a ”Gazelle Company”

LynxEye is one of the fastest growing companies in Sweden and has for the 2nd time been included in the prestigious group “Gazelle Companies”.

A great start to 2008

LynxEye has had a great start of 2008 with renewed trust from old clients as well as the introduction of new ones.

LynxEye’s growth outpaces the industry

LynxEye climbed rapidly in the 2008 release of Affärsvärldens Konsultguidens ranking as we continued to outpace the industry growth. Based on turnover LynxEye is now ranked as the 34th largest Management Consultancy in Sweden (vs 50th in the previous release) and can also proudly stipulate ourselves as the largest Swedish Brand Management Consultancy.

LynxEye hires new project managers

The latest additions to the LynxEye family are Fredrik Arvius and Katarina Johansson, who both start as project managers.

Phone: +46-8-410 209 50 Fax: +46-8-411 99 01 E-mail: info@lynxeye.com Visiting & Mailing Address: LynxEye AB, Sveavägen 13, 15 tr, 111 57 Stockholm, Sweden