Lynxeye in short

Lynxeye is a brand management consultancy 

We help our clients earn the breakthrough rewards of brand management. Our clients consistently achieve higher and more profitable levels of organic growth, and they maintain this performance edge over time.

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Lynxeye has unique research and analytics expertise

Our Core Insight organization are in-house experts in market research and analytics. As we conduct most types of fieldwork ourselves, we can work integrated to discover how to grow your brand. Our capabilities span from focus groups to online communities, social listening, and data-heavy quantitative surveys.

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Lynxeye is a global consultancy working in numerous industries

A majority of our clients are international and we work with projects all over the world. Throughout different categories, we serve clients from our headquarters in Stockholm and Singapore.

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Lynxeye’s consultants are real-world brand managers by training and inclination

As we come from many of the world’s renowned branding organizations, we understand our clients’ perspectives intimately. We have walked in their shoes.

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About us

Lynxeye is an independent management consultancy firm with the aim to become one of the world’s top three authorities within brand management.

We will get there by our continuous work to create profitable brands that matter – brands that thrill people and thus become profitable success stories for our clients. To make sure we create brands that truly matter, we dig deep to find the fundamental consumer secrets which have not yet been perceived or exploited by the market. We call those secrets “Core Target Insights”. Our role is to translate the Core Target Insights into actionable strategies in all steps of the brand journey to secure our clients’ long lasting market impact.

Our frameworks and models are under continuous development, always with our Core Insight philosophy as the guiding star, and incorporate the best of the principles used around the world. To be an authority in the field we cannot afford to be one step behind. The Core Insight philosophy is the red thread through everything we do and in combination with the latest expertise, ideas and research we have a winning model placing us in the forefront of total brand management.

The company was founded in 1999 by the former Procter & Gamble employees, Christian Ihre and Johan Ekelin, who were soon after joined by Richard Törnblom from McKinsey & Co.

We only recruit the best, and most of our consultants throughout the world have previously built brands at the larger FMCG companies, developed market and corporate strategies at the leading management consulting firms, or conducted market research at leading research firms.

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Meet some of us

Christian Ihre

Christian Ihre

CEO & Co-founder

Sara Watz

Sara Watz

Senior Client Director

Nurit Nobel

Nurit Nobel

Client Director

Joakim Amadeus Olsson

Joakim Amadeus Olsson

Team Leader

Martin Palmcrantz

Martin Palmcrantz

Senior Consultant

Sara Heidenvall

Sara Heidenvall

Senior Insight Expert (quant)

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